Tex Gunning


I always had a kind of love-hate relationship with business in general. I enjoyed the thrill, but I always missed a sense of community, of co-existence. As chairman of the Dutch Unilever business I came into contact with Amaseu; I felt they could help us with this.

Things began to happen. After travelling for a week together on an Amaseu transformation journey, the entire feeling of the group started to change. Afterwards, the more we practiced, together with other strategic initiatives, the more our results went up. And up and up and up. We started winning prizes for the best advertising, the best innovation, the best this and the best that.

Through the Amaseu transformation process you can help your people become highly motivated, so they perform better. As they say, happy cows produce more milk. This process is now part and parcel of what I do, first with my top team, and then with their teams, and so on.

In the end, a business is always about a group of people working together. If you want to grow a business, you have to grow people. There is no other way. You can’t grow a machine.

Read more about Tex Gunnings Transformation story in the book To The Desert and Back. It’s about a dramatic business turnaround, provides unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success.