Data for the unknown…

At Amaseu, we support people and organizations during their transformation process. We do this so they can become:

  • More conscious
  • More meaningful
  • More powerful


Everybody is invited.

We accelerate organizational transformation by bringing people and strategy together. We create unorthodox spaces for people to grow in line with their strategy. To support the transformation process, we use the Amaseu Digital Transformation App.

Since 1996, we have taken more than 65,000 people on Transformation Journeys. On our Journey’s, people do not know where they are going, what they will do or where their head will rest that night.

To ensure that the journey is comfortable for our participants, provides a restful sleep and a homely meal, we need to know a little bit about each person to make sure everyone is well taken care of during their individual and group experience. By ensuring this, participants can work and travel with us knowing they can rely on the fact they will be supported and well taken of.

In this document you can read how we gather, use and keep your data safely. So, grab a cuppa and read on…

Gathering and using your data

When you are invited to participate in a Journey, you will be asked to download the Amaseu Transformation App from the Apple App Store or Google play store.In your invitation, you will receive a username and a password for registering yourself on The App. We will have access to this initial password provided, but you have the option to change your password to something unique right after you have registered. We will never store your new unique chosen password. This will be known only to you. So, store it safely.

After you’ve signed up and logged in, the App will ask you to fill all required data in your profile. We ask for the data to optimize your offline and online Journey (or program or event or meeting) experience. We separate our data in 3 categories:

  • Participation data
  • Transformation data
  • Journey related


Only the Amaseu team members who operate our internal systems and deliver your Journey experience directly with you, will have access to your data.  As a reminder, when referring to a ‘Journey’ this refers to any program, meeting, trip, experience or other event that is organized by Amaseu on behalf of you or your employer.

Participant data is only shared with external suppliers when it is necessary for Journey logistics. For example: booking flights, hotels, purchasing additional clothing etc. In such cases, an NDA is not required as it is legally obliged to share this type of data. Therefore, such suppliers are legally determined to not abuse this information given to them. External Journey suppliers which we are legally obliged to share your data with, we do not share your data with anyone else.

Below, you can read more about the specific type of information we ask of you and why, in each of our categories:

Participation data:

First and last name: We want to be able to address you personally 

Email address: So we can send you an email to ask a question or inform you about the journey

First and last name: We want to be able to address you personally.
Email address: So we can send you an email to ask a question or inform you about the journey. It is also your username for the registration website.
Gender: For planning teams and accommodation. It helps us to know the gender division of the journey group.
Company / Job title / Business unit: To understand your position in the company and create optimal groupings.
Journeys participated: We keep a record of which journeys you participated in, to optimize content.


Journey data:

Addresses:  Sometimes we have to send things to your business or home address.
Mobile phone: To reach out to you when needed.
Photo: We train our staff to recognize people so that we can come to you when your health or safety requires special treatment.
Date of Birth: So we can celebrate with you!  And some suppliers need this for identification.
ID:  Just like you do when you travel on your own, we are legally required to provide valid ID information to hotels, rental car companies and flight operators.We share only forms (XLS files for example) with data, not copies / scans of ID, driver licence, passport. In some cases (for Visa) we have to share copies of a passport with an embassy, but in these cases we contact the participant individually. So not needed to mention these cases (better that participants do not know that in some cases a visum might be needed to avoid guessing the location).
Driving License: We share your driving license number and expiration information with our rental car supplier for the journey.
Health:  We need to know about your dietary requirements, allergies and other health or medical conditions to properly take care of you with food, transport, accommodation and activities.
For some (exotic) locations we need to know about vaccinations as well.
Emergency: On the rare occasions when something happens to you, we want to be able to inform the home-front as soon as we can.
Insurance: You travel with us at your own risk, therefore we want to make sure you are properly insured. In case of an incident, we want to be able to contact your insurance company.
Clothing: On most journeys you will be provided some clothing like shirts, pants, shoes, … We ask your measurements to get you the right size.  Also, we may need special beds for exceptionally tall participants.
Interests: On our website you can see your fellow participants. It is nice to share your interests and get to know each other a bit before the journey.
App data:  We can access and track the data you enter in the app.


Storing, viewing and deleting your data

From the moment of the app registration process, we keep your data in the application database

Most participants travel with us multiple times. For your convenience, we keep your journey related data as long as you are a client of ours or a prospect for a future journey exclusively to reuse it for future events and not for any other purposes. So that we don’t need to ask you again and again.

The app data is kept in a securely hosted application and is only accessible to selective Amaseu employees.

If you want to view, amend or delete any data we currently have about you, us an email at and we will act accordingly.

Transformation data:


Surveys: During a Journey you may be asked to give input on subjects related to the transformation your company is going through. For example, how you feel about the strategy, what you think needs more clarity or how you rate a certain way of working. This data is processed anonymously and anonymous aggregated data may be presented back to you and the transformation leaders in your company.
Personal Development:  You will be able to keep track of subjects, content and achievements that are important for your personal development. This data is not shared with anyone else in your company unless you are directly involved in sharing it.
App use:  The Amaseu Transformation App can keep track of your progress through the real time digital assignments and help you remind yourself to finish and get results. Anonymous information about progress per group/team/department/company can be shared to you or the transformation leaders in your company. Amaseu can see when you last logged in to the App, to check how fresh your data is. This type of information would only ever be shared anonymously and only presented among group metrics


Your transformation data is stored in the Amaseu Transformation App for as long as you have an active account/subscription for the workspace. Only a restricted number of Amaseu employees have access to the location where the data is stored. This data is never disclosed to third parties, except for parties who help to organise the journeys. Your survey data will only be used to create aggregate and anonymous reports for your employer.

Changes to this policy

This is our GDPR compliant data policy dated May 25, 2018. If you can’t accept the policy, we will remove your data from our databases as soon as we can and no later than 2 months after we receive your non- acceptance notice. Please let us know if you do not accept the policy by sending an email to

Based on practicalities and new legal requirements we may review this policy from time to time. If you are in our database, we will proactively tell you about these changes and check with you whether you still agree to our policy. Again, if you can’t accept the changes, we will remove your data from our databases within 2 months of giving you notice of the changes.

If you don’t like what we do with your data or have a complaint, let us know by sending an e-mail to