Data for the unknown…

At amaseu we support people and organizations to transform, so they become:

  • more conscious
  • more meaningful
  • more powerful

We accelerate organisational transformation by bringing people and strategy together.
We create unorthodox spaces for people to grow and develop in line with the strategy. Everybody is invited. To support the transformation we use the Amaseu digital transformation workspace.

Since 1996, we have taken more than 65,000 people on Journeys. When we travel, people do not know where they go, what they will do or where they will sleep the next night. That means, we need to know you well to make sure you can comfortably work and travel with us relying on the fact that you will be taken care of. In this document you can read how we gather, use and keep your data safely. Grab a cuppa and read on…

Gathering and using your data

When you are invited to participate in a Journey, you will be asked (often by your employer) to download the Amaseu Transformation App.

When this App is not part your program, you register at our secure website: or a specific secure website created for your company (https//

In any case, you get a username and a password from us. Upon that, we ask you to log in and fill in the required data, in the App of an the website.

We only ask for the data to optimize your Journey (or program or event or meeting) experience. We separate between Participation data, Transformation data and Journey related data. The Amaseu team that delivers your Journey has (partial) access to your data. Just to be sure, with a Journey we mean any Journey, program, meeting, trip, experience or other event in which you participate and that is organized by Amaseu (on behalf of you or your employer).

Externally, where we are legally obliged to share your data with some journey suppliers, we do not share your data with anyone else. You can read the details below.

Participation data:

First and last name: We want to be able to address you personally.
Email address: So we can send you an email to ask a question or inform you about the journey. It is also your username for the registration website.
Gender: For planning teams and accommodation. It helps us to know the gender division of the journey group.
CompanyJob title/
business unit:
To understand your position in the company and create optimal groupings.
Journeys participated: We keep a record of which journeys you participated in, to optimize content.

Journey data:

Addresses:  Sometimes we have to send things to your business or home address.
Mobile phone: To reach out to you when needed.
Photo: We train our staff to recognize people so that we can come to you when your health or safety requires special treatment.
Date of Birth: So we can celebrate with you!  And some suppliers need this for identification.
ID:  Just like you do when you travel on your own, we are legally required to provide valid ID information to hotels, rental car companies and flight operators.
Driving License: We share your driving license number and expiration information with our rental car supplier for the journey.
Health:  We need to know about your dietary requirements, allergies and other health or medical conditions to properly take care of you with food, transport, accommodation and activities.
For some exotic locations we need to know about vaccinations as well.
Emergency: In the rare occasions when something happens to you, we want to be able to inform the home-front as soon as we can.
Insurance: You travel with us on your own risk, therefore we want to make sure you are properly insured. In case of an incident, we want to be able to contact your insurance company.
Clothing: In most journeys you will be provided some clothing like shirts, pants, shoes, … We ask your measurements to get you the right size.  Also, we may need special beds for exceptionally tall participants.
Interests: On our website you can see your fellow participants. It is nice to share your interests and get to know each other a bit before the journey.

Storing, viewing and deleting your data

During the website registration process, we keep your data in the website database ( Within one month after the journey your data is deleted from that website. For longer term use we keep your data in a securely hosted Filemaker application.

Most of participants travel with us multiple times. For your convenience, we keep your journey related data for 5 years after your last journey to reuse it for the future events. So that we don’t need to ask you again and again. We keep your participation data for 20 years after your last journey.

The journey and participation data is kept in a securely hosted Filemaker application and is only accessible by a restricted number of amaseu employees. The data is encrypted by Filemaker and securely hosted by Oasys. For your reference:

As soon as the 5 or 20 years of your data expires, we delete the applicable data. If you want to view, amend or delete any data we currently have about you, just drop us an email at

Transformation data:

Surveys: During a Journey you may be asked to give input on subjects related to the transformation your company is going through. For example how you feel about the strategy, what you think needs more clarity or how you rate a certain way of working. This data is processed anonymously and anonymous aggregate data may be presented back to you and the transformation leaders in the company.
Personal Development:  You will be able to keep track of subjects, content and achievements that are important for your personal development. This data is not shared with anyone else in your company unless you are directly involved in sharing it.
App use:  The Amaseu Transformation App can keep track of your progress through the assignments and help you remind to finish and get results. Anonymous information about progress per group/team/department/company can be shared to you or the transformation leaders in your company. We can alos see when you last logged in to the App, so that we can check how fresh your data is.

Your transformation data is stored in the Amaseu Transformation App for as long as you have an active account/subscription for the workspace. The data is encrypted and stored in a specific database. Only a restricted number of Amaseu employees have access to this database. This data is never disclosed to third parties. Your survey data will only be used to create aggregate and anonymous reports for your company or internal use by Amaseu


In general we do not send mass or group emails, but sometimes we have to. In those cases we use a third-party provider, iContact, to deliver our emails to you. We gather statistics around email opening and clicks using industry standard technologies to help us monitor the reach of our message. For more information, please see iContact’s privacy notice.

You can unsubscribe from general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails.

Sales and ordering data

During the process of seducing you to go the distance and buy an amaseu journey, we can’t help it that we gather some data about you. We want to know your name, where to send emails and where we can meet you in your office. In our CRM system we keep the following data:

  • Your full name
  • Email address(es)
  • Company you work for
  • Job Position
  • Company address
  • Meetings and other interactions planned and attended
  • Notes on your journey needs and requirements
  • Our offer(s) to you.

We hold this data in our CRM system (Pipedrive) until 5 years after the last deal with you or your company. For details of Pipedrive privacy policy see LINK.

Changes to this policy

This is our GDPR compliant data policy dated May 25, 2018. If you can’t accept the policy, we will remove your data from our databases within as soon as we can and no later than 2 months after we receive your non- acceptance notice. Please let us know if you do not accept the policy by sending an email to to

Based on practicalities and new legal requirements we may review this policy from time to time. If you are in our database, we will proactively tell you about these changes and check with you whether you still agree to our policy. Again, if you can’t accept the changes, we will remove your data form our databases within 2 months of giving you notice of the changes.

If you don’t like what we do with your data or have a complaint, let us know by sending an mail to